viaGlamour is the only cosmetics manufacturer that does on-demand custom palettes. Create an unlimited variety for your customers.

Select the colours you want to include in a palette, customize the packaging with your own logo, and rename colours to your own nicknames.

Palette options

Create your own eyeshadow palettes with our empty magnetic palettes. These palettes allow you to choose your own shades from our eyeshadow collection and can hold up to five eyeshadows, allowing for a wide range of options. Each eyeshadow is stored in a circular pan and can be popped in and out of the palette as desired using the magnetic tray inside of the palette.

You can create palettes in two different sizes: three or five. Both eyeshadow palettes include a compact mirror on the inside. The five-eyeshadow palette contains a space for a brush on the inside that you can optionally include. By default eyeshadow palettes do not include any accessories aside from the compact mirror.

All eyeshadows are talc-free and vegan. You can select which formulas are added into each palette with a selection of formulas like matte, satin, sparkle, and glitter. You can also choose from a range of colors. All of the eyeshadows are made in the Canada and are cruelty-free. They are distribution-ready for Canada, the United States, and all other international markets that viaGlamour is capable of shipping into.

Three Eyeshadows

Three eyeshadow palette with a placeholder design.

Five Eyeshadows

Five eyeshadow palette with a placeholder design.

You can design palettes with unique designs that differ from your primary logo or use on our typographic templates.

Walkthrough Tutorial

Selecting the size

Select the eyeshadow palette size before selecting the eyeshadows.

Selecting the eyeshadows

Pick the eyeshadows in the order you want them packaged inside of the palette. You can only select as many eyeshadows as the palette can hold inside.

Edit the photo preview

Edit the photo previews with a different background or packaging design.

Selecting the eyeshadows

Save the eyeshadow palette to your catalog. Customers can instantly start purchasing them from you.

Designing Eyeshadow Palettes

There are a lot of ways to design your own eyeshadow palette. But one of the easiest and most fun ways is to use Canva. Canva is a free online design platform that’s super easy to use. And they have a ton of pre-made templates for all sorts of design projects, including eyeshadow palettes. All you need to do is sign up for a free account and then browse through the eyeshadow palette templates. Once you find one you like, you can customize it with your own colors and patterns as long as the dimensions of your artboard match our sizing requirements.

Let customers select palette variants

You can let your customers select different eyeshadow palette variations on your store. Customers can view your eyeshadow palette product on your store and select a different variation of your palette with variations in the eyeshadow colors or palette size. For example, you could create a season palette for autumn where a customer can select a palette with your curated eyeshadows in either a five or three size within the same product page.

Create your palette

Create your first eyeshadow palette and add it to your catalog.

Create a palette a variation

Select the eyeshadow colors for another palette that you want to offer as a product variation of the first palette. Before adding it to your store, specify on the product customization section that you want to add this product as a variant. You'll see a list of your products after selecting this option. Find the product that you want to add a product variation for and then add this product.